Brand podcasting: Five lessons I learnt from Ira Glass

“If you’re not producing at least one story a week, you’re in trouble.”  Cue gasps from the packed house of next-gen podcasting hopefuls. We’re listening to the bona fide king of podcasting under the sails of the Sydney Opera House for a student’s-only journalism workshop – and everyone in class senses we’ve already fallen behind. … Continue reading Brand podcasting: Five lessons I learnt from Ira Glass

Video revamp: The myth of virality and the death of pre-roll

When it comes to successful video content, it’s all about asking ‘why’ not ‘how’, writes content producer Tom van Leeuwen. Ever been asked to make a viral video? In the content marketing industry, it’s not that uncommon… While this may seem like a casual request, in the world of content it’s roughly akin to asking … Continue reading Video revamp: The myth of virality and the death of pre-roll