Why APAC’s 3 Most Beloved Brands Continue To Rule The Region

American entrepreneur and marketer Seth Godin defines a brand as “a set of expectations, memories, stories, and relationships.” These qualities drive consumers to choose particular products or services, so it’s little wonder why brand perception is hugely important. Samsung is one brand that demonstrates its know-how. For the fifth year in a row, the global … Continue reading Why APAC’s 3 Most Beloved Brands Continue To Rule The Region

5 Brand Activation Trends Sweeping Through APAC

Brand activation is just another one of those fancy marketing phrases, right? Wrong. Brand activation is the strategy behind how marketers are creating engaging audience conversations. Whether via social platforms, experiential marketing, or native advertising, the end goal is not to push products but to engage consumers in an experience that builds brand awareness. The … Continue reading 5 Brand Activation Trends Sweeping Through APAC