Brand podcasting: Five lessons I learnt from Ira Glass

“If you’re not producing at least one story a week, you’re in trouble.”  Cue gasps from the packed house of next-gen podcasting hopefuls. We’re listening to the bona fide king of podcasting under the sails of the Sydney Opera House for a student’s-only journalism workshop – and everyone in class senses we’ve already fallen behind. … Continue reading Brand podcasting: Five lessons I learnt from Ira Glass

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Video revamp: The myth of virality and the death of pre-roll

When it comes to successful video content, it’s all about asking ‘why’ not ‘how’, writes content producer Tom van Leeuwen. Ever been asked to make a viral video? In the content marketing industry, it’s not that uncommon… While this may seem like a casual request, in the world of content it’s roughly akin to asking … Continue reading Video revamp: The myth of virality and the death of pre-roll

Why APAC’s 3 Most Beloved Brands Continue To Rule The Region

American entrepreneur and marketer Seth Godin defines a brand as “a set of expectations, memories, stories, and relationships.” These qualities drive consumers to choose particular products or services, so it’s little wonder why brand perception is hugely important. Samsung is one brand that demonstrates its know-how. For the fifth year in a row, the global … Continue reading Why APAC’s 3 Most Beloved Brands Continue To Rule The Region

5 Brand Activation Trends Sweeping Through APAC

Brand activation is just another one of those fancy marketing phrases, right? Wrong. Brand activation is the strategy behind how marketers are creating engaging audience conversations. Whether via social platforms, experiential marketing, or native advertising, the end goal is not to push products but to engage consumers in an experience that builds brand awareness. The … Continue reading 5 Brand Activation Trends Sweeping Through APAC

Seeking Champions: The search is on for Australia’s next paralympic star

The starting gun has been fired for talent scouts to find the next group of Australian champions destined for the Tokyo 2020 Paralympic Games. The Coca-Cola Australia Foundation has teamed up with the Australian Paralympic Committee in launching the “Talent 4 Tokyo” program – the grassroots search for Paralympians of the future. In July, Sydney … Continue reading Seeking Champions: The search is on for Australia’s next paralympic star